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Lifecycle & Retention Marketing Manager

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Lifecycle & Retention Marketing Manager

Carbon Health - San Francisco, CA 94111

 

About Carbon Health

Carbon Health is a modern, tech-enabled healthcare company transforming the primary care and urgent care experience. With a growing network of trusted clinics across California, and an end-to-end platform that supports ongoing care management and virtual appointments, Carbon Health ensures world-class care is affordable and always in reach.

At Carbon Health, we have designed and built all of our technology from the ground up. We passionately believe that in order to provide the absolute best care possible, we need to have a platform that is patient-centered and designed smartly. Under our model, patients spend more quality time discussing diagnosis and treatment with their doctors, and less time dealing with administrative burdens. It’s a mix of innovative technology and human touch that we believe will reduce costs, deliver superior operating efficiency and improve care as it becomes the new standard in healthcare.

 

Job Description

Carbon Health is looking for a proactive Lifecycle Marketer to build, optimize, and deploy our marketing and lifecycle campaigns. This position will be responsible for owning the full scope of our retention marketing development process—from building emails to designing customer journey flows to deploying campaigns. Are you a technical problem-solver who's highly organized and analytical? Does the art and science of email excite you? If you answered both a "yes," then read on.

 

Responsibilities:

  • Manage the end-to-end execution of our email and multi-channel campaigns, including email set-up, QA, A/B testing, list segmentation, scheduling, and deployment
  • Build and optimize customer journeys to increase engagement with the brand and drive conversion
  • Develop a plan to find the optimum communication channel for each customer
  • Propose new A/B tests with the goal of improving our KPIs
  • Analyze test results and clearly communicate your learnings to the broader team
  • Stay current on the latest email marketing trends and technologies, as well as industry best practices and CAN-SPAM compliance

 

About You:

  • Backed by 5+ years of experience in lifecycle development, preferably with an e-commerce or direct-to-consumer brand
  • Confident in querying a database using SQL
  • Able to work with major email service providers (ESP) to set up and manage both one-off marketing emails and lifecycle campaigns
  • Able to work with engineering in lieu of an email service provider when you need to accomplish your goals
  • An experienced and detail-oriented marketer with a creative and analytical mindset
  • A quick learner with a genuine interest in improving our customer lifecycle performance through a data-driven approach
  • A self-starter who can prioritize and manage multiple projects, take initiative, and work collaboratively with an agile team
  • A hard worker who is driven to solve problems
  • Comfortable working in a fast-paced environment
  • Laser focused on CRM segmentation to optimize our customer retention efforts
  • An excellent communicator—in person and online — who is an avid sharer of findings and actionable insights
  • Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE)

 

Extra credit:

  • Experience with HTML/CSS or Sketch to build emails
  • Experience with project management tools
  • Experience with techniques to improve deliverability and inbox placement
  • Experience with SMS

Benefits and Perks:

 

  • Carbon Health offers competitive pay, advancement opportunities and benefits.
  • Full-time employees are eligible for stock options, health insurance & vacation time
  • FSA Medical, FSA Dependent Care and commuter benefits, available
  • Discounted health services at our clinics for you and family members.
  • Incredible office amenities and convenient location in San Francisco.

 

Job Type: Full-time

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